Google Ads that deliver results you care about
If your ads are not helping you achieve your business goals and marketing objectives, what’s the point?
Strategic PPC ads that your prospects are happy to see and eager to click.
Most paid ads get tuned out. But a prospect’s problems and pains aren’t so easy for them to ignore.
That’s why the right ad – with mind-reading messaging that appears at the most critical time – gets ravenously clicked.
Unfoldify develops PPC strategies that meet your customers wherever they are in their journey, serving them ads they want to see.
When the right people see your ad at the right time, You will:
- Generate More Revenue.
- Get Real Customers.
- Reduce PPC Rate.
Messaging for every audience at every stage of the customer journey.
Like cogs in a machine, each channel works together to form a holistic strategy. Here’s a look at what’s possible for yours:
Paid Search
Stay above the competition for high volume search terms.
Sponsored Shopping
Get the right products sponsored on the right platforms.
YouTube Advertising
Leverage YouTube’s 5 million daily views with strategic ad placement.
Display Ads
Increase brand awareness without stretching your ad budget thin
Remarketing Strategy
Keep potential customers interested with a one-two punch that makes your brand hard to forget.
We're not your grandmother's Google Ads agency
At Unfoldify, we create Google Ads campaigns that work. We know how to avoid the money-sucking problems that ruin most campaigns. As a result, our efforts have redefined Google Ads success for many companies.
DATA DRIVEN
BEST IN CLASS
ADAPT AND INNOVATE
WE LOVE WHAT WE DO
Our Google Ads
Methodology
At Unfoldify, we’ve developed a winning combination of strategic best practices, analytical thinking, and creative problem solving to help hundreds of businesses grow.
We’ve spent years working hands-on with accounts, analyzing search trends, and we know how to avoid the money-sucking problems that ruin most campaigns. As a result, our efforts have redefined Google Ads success for many companies.
On average, we find that 68% of ad spend is wasted.
Our audits help us identify these gaps so we can quickly jump in and fix them.
We’ve combined the power of machine learning and critical thinking into a magical formula to drive both efficiencies and growth to your Google Ads campaigns. The perfect collaboration between machine and human.
Frequently Asked Questions about Google PPC
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customize their budgets and targeting, and start or stop their ads at any time.
Google Ads works by displaying your ad when people search online for products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.
- You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
- Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries.
- Finally, you’ll craft your ad and set your monthly budget cap.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.
Our team is equipped and experienced to run PPC ads on all the major platforms including Google, Bing, and Google Display Network. By working with these three platforms, your ads will be eligible for a variety of placements. In addition, our team will have a wide range of targeting tools available to them. As a result, we will be able to reach your customers, no matter where they are.
Google shopping campaigns consist of shopping ads. These ads include rich product information such as a product image, its price, and your merchant name. It also includes data attributes from the product information you submit in your Merchant Center data feed. By utilizing these ads and all their information, you are able to rank higher for certain search terms within the Google Shopping Network. A campaign allows you to further those results by selecting specific products to bid on for higher results.
Remarketing, and its associated campaigns, is a technique aimed at drawing visitors to your site back in and encouraging them to convert. This is done by showing ads to those individuals who have previously engaged with your site or app. Setting up such campaigns provides you with additional settings and reports designed specifically to reach previous visitors and users. Typically, the ads are customizable and dynamic so you can feature the specific product or service each user was viewing when they abandoned your site.
There are three basic types of Google Ads:
- Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
- Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
- Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content
CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.
Other advertising models include:
- Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
- Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)
At Unfoldify, our strategies are customized based on the individual business and its unique needs and goals, as well as the competition in your industry. Average cost can range pretty widely from $1 to $10 per click. We start with some broad keywords and from there we can get more search term results with their cost.
To get started with Google Ads, click here to get in touch with us. Our guided experts will walk you through creating your first ad in just few days. If you need help signing up, our Google Ads experts are available to set up your new account and even assist in creating your first campaign at no additional cost.
You'll receive an in-depth audit of your:
Wasted Spend & Missed Opportunities
That are holding you back and how to turn them around.
Ad Copy Analysis
On each ad to evaluate overall effectiveness.
Match Types
To determine whether your search queries are too broad or narrow.
Keyword Targeting
For greatest relevance and opportunities.
Historical Performance
To see what should be tried next based on your past PPC efforts.
Account Health Checklist
To identify opportunity gaps and issues within your ads accounts.
