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Here are 4 top reasons to use Instagram Ads:

  1. Over %30 of Instagram users are purchasing there. It has been a great platform for businesses to target people who are more likely to purchase.
  2. Instagram users are more likely to follow your page resulting in a greater organic audience coming from the paid ads.
  3. You can use stories on Instagram ads which works best for promotions and a great sign of urgency for consumers to take action right away.
  4. Like on Facebook, with Instagram you can also retarget your ads to the ones who visited your webpage or watched at least 2 seconds of your video.
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