1. Harness intent, people are constantly searching on Google and when they find what they are looking for their intent to become a lead or a customer is very high.

2. Affordable of average $0.9 per click based on the industry and keywords. Having products or services of profits above $100 can get you a high ROI.

3. Know what the market are searching for using the Search term reports. Moreover, with that you can also choose the best exact keywords to match those search terms.

4. Easier to find your perfect audience with search terms rather than determining who your audience are based on gender, age, and interests.